Strategic Planning for Media Marketing
international and political journal
Keywords:
Strategic planning, media marketing, attacker strategy, defender strategy, follower marketing strategy.Abstract
The ability to implement successful media marketing lies in the media organization following a specific strategy for that marketing through tactics in achieving its goals, activities, events and programs, and developing plans and formulating strategies in a manner that is consistent with the nature of the media work that aims to obtain public support for it. The study focused on clarifying the concept of strategic planning for media marketing and the tasks assigned to it, and then identifying the types of media marketing strategies, in addition to addressing the steps of strategic planning and the most common criteria for choosing a media marketing strategy.
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