The Impact of Social Media on the Political Behavior of Political Leaders in Kurdistan Region: The Political Behavior of Bafel Talabani on Facebook for the Year 2023-2024 as a modle
the international and political journal
Keywords:
New media, Social networks, Political behavior, Political leaders.Abstract
New media, including social media, have brought about a qualitative leap in communication between the masses, parties, and political leadership. Thus, social media is an important means of exchanging opinions and ideas, learning about cultures, and influencing public opinion. It has opened the door for everyone, especially the masses, to have a voice and political participation in many issues.
New media tools are widely used by political leaders and political parties in the Kurdistan Region to deliver party programs and political messages to society. Therefore, Facebook, as a tool of pressure, can influence the decisions and positions of political leaders.
The purpose of this study is to reveal the impact of social media on political leaders, as leaders are interested in these new types of media as a channel for conveying discourse and messages, due to their great speed in connecting political leaders with the masses.
The reactions of the masses are important for political leaders when publishing political messages and speeches by a party leader or a specific leader. More importantly, political leaders often have short messages that are consistent with the mechanism of using this type of media. Political leaders' messages often become popular, spread quickly, and last longer. Therefore, political leaders continue to send political messages and speeches that can attract the attention of the masses, as the importance of these types of social media, as we mentioned, can lead the society to social peace and public awareness, so political leaders use social networks at a high level as a source of political marketing.
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